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Levi Strauss & Co Jean Drying Challenge

Posted in Eco Aware by Leona
Jun 10 2010

Blue jeans (any colour) are my favorite things…the building material in Recycle2shop’s GreenJean collection of upcycled products.upcycled greenjean aprons

So there is a Care to Air Challenge contest to highlight the eco friendly way to dry clothes and win yourself $10,000 -  sponsored by Levi Strauss & Co.

Dryers use up too much energy whereas a clothesline is a green marvel…did you know that some municipalities ‘outlaw’ clotheslines - yes, even here in Victoria, BC - one of the wealthiest neighborhoods considers them unlawful - yowzers!  That could have been acceptable thinking back in the ‘dark’ ages of abundant electricity, but is an anachronism now.  So eco congrats to Levi’s for encouraging airdrying - the epitome of cool.

Our day at the market was a complete washout - literally - at least the rain was coming straight down not sideways.  We still had some intrepid green shoppers and stall holder humour was out in force.  With Trader solidarity and a supply of fudge from Thea (our incredibly supportive market organizer) and coffee on tap from Simon we managed to have a fun damp day.

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